My Brand – Zena Hosseini, Kinesiologist

 I’ve been quiet here lately as I’ve been going through a huge growth process both internally and in my business as a kinesiologist.

I see myself not as a practitioner who has to set up a business to operate, but a businesswoman in the health and wellness industry. I have a mission to help people cultivate their highest potential and live their best lives by showing them ways to connect to their inner wisdom and transform their lives… so I’m looking for practical ways I can offer my services to as many clients as I can.

Every practitioner brings a different set of skills and a unique blend of flavour to his/her practice. I’ve been trying to find a way of  expressing all the work I do with my clients above and beyond my modality – kinesiology. And it hasn’t been an easy or straightforward process.

Firstly, I had to break through all the barriers inside me that told me I wasn’t good enough, neither as a kinesiologist, nor as a businesswoman. Then I had to re-write all my conditioning that told me my dreams were impossible to achieve… the conditioning that caused me to subconsciously self-sabotage. This spilled into my personal life too… I sabotaged my weight-loss efforts, believed I wasn’t creative so I wouldn’t complete my creative projects, I did’t accept positive feedback in my day job (I’m in non-for-profit management) and I wouldn’t permit myself to imagine myself as successful. Then, I had to figure out who my ideal clients were… Who would I like to spend most of my time with, who inspires me, who would push me to face my fears and be the best version of myself so I can guide them do same… I found that I am passionate about contributing to the wellbeing of members of the LGBTIQ community. I found that I considered myself a member of this community too and that I had many stories and experiences that allowed me to relate to the community like no other…

It was an intense process… Not only did I have to find the essence of my work, but I had to communicate that essence by writing my story and condensing all my life changing experiences into a couple of pages. I had to also express my story from the point of view of my ideal client so that they can relate to it too.

After weeks of searching and re-framing my mindset, I think I’ve arrived at some clarity. I didn’t do it alone of course. I have a wonderful business coach who has been guiding and inspiring me every step the way. She’s introduced me to a wonderful group of powerful women who are all going through a similar process and in them, I found the best counsel. My partner has been a wonderful sounding board and I’ve been lucky to have  incredible friends and family in my life who enlighten me through every interaction.

So now I’m in search of my visual brand. I’m learning how to express myself through my brand and this has meant countless hours on Pinterest, refining my visual expression skills. Today, I came across a picture that delighted me to no end and made my whole being smile. I’ve posted it here… Let me know your thoughts.

 

Next, I’m looking at how I can package my work so that I can add most value for my clients. I’ll be bringing this all together in the next couple of months…